Frictionless Offers Unique Solution for Virtual HCP Events and Engagements

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Frictionless Solutions Event Services and Software Solutions Company Shares Compelling Marketing Solution for HCP Events and Engagements

ARLINGTON HEIGHTS, IL., May 19, 2020 – Frictionless Solutions, a specialized event services and software solutions company serving the pharmaceutical, biotech and medical device industries, has responded to the increase in demand for online meetings by offering a strong virtual solution for Healthcare Provider (HCP) engagements.

Frictionless understands that the effectiveness and demand for virtual meetings is not new. As such, they have already been responding to the growing digital age through providing event and engagement needs in virtual environments. They began such work before COVID-19 and are now positioned to offer their unique experience and expertise in the virtual environment.

Sharing the effect of the virtual environment, Mike McCauley of Frictionless reinforced the unique role of such meetings: “Virtual meetings have proven to be a powerful tool in launching a new brand or product as well as staying engaged with current customers. This setting offers the opportunity to communicate content to a large, diverse group of HCPs to fuel a marketer’s sales pipeline.”

Specific indicators outlined by Frictionless can assure the success of virtual programs. These include, but are not limited to, addressing the questions and adapting to the needs in various areas: speaker programs, ad boards, or conferences, multiple or single speakers, ideal attendee numbers, registration requirements, compliance reporting and more.

Frictionless is well positioned to meet such demands for success through their virtual program offerings and solutions. McCauley shares: “What we at Frictionless know is that technology alone does not provide a successful virtual HCP engagement. It is our service team, conferencing technologies and configurable software solutions that help create VIP engagements that meet the needs of sales, marketing, and compliance departments.”

Their virtual meeting solutions set Frictionless apart through four key areas. The interactive component allows speakers to engage directly with their audiences in real time, similar to a real-time event. The audience, then, can reciprocate and interact with ideas, questions, and additional thoughts. The integration capacity allows Frictionless to integrate key data into their clients marketing and CRM systems. The events, themselves, can be recorded and repeatable for future use and training. The measurability of the webinars are captured through customized surveys, registration size, attendance, webcast engagement and other criteria.

“With a focus in healthcare… [we have] long understood that this is not just one approach for the different HCP engagements. We have well over fifty years of combined experience in supporting both live and virtual events” McCauley shares. Through such experience and uniquely customized options, Frictionless hopes to continue to offer strong and personalized meeting experiences to meet the variety of client needs.

For more information, please visit:

Cindi Mainprize
(810) 287-3041


About Frictionless Proprietary Software
Frictionless Solutions provides end-to-end support for Healthcare conferences/tradeshows and events, including strategy and planning, meeting logistics services and configurable software solutions.

All trademarks or registered trademarks are the property of their respective owners and are used for identification purposes only.
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